Now there is no better testament to American ingenuity than placing a bar right smack in the same building that used to be an AA hall. Is this what happened here? Well, probably not, but we have definitely got the name recognition going.
I mean, who can you guarantee to be a return customer -- someone who's just passing through Eureka (possible motto: "Hey, we can sell booze to people who are already drunk!") or the folks who have bumperstickers reading "Native Alcoholic!" patching the holes in their sleep rolls?
Marketing, marketing, marketing!
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