Music stores be closing up shop. Ain’t it a crime? No more record stores, no more places where old cardboard and vinyl smells wonderful. No more places where people gather and talk story for hours about their favorite band. Probably driven out of business by all those pirates. Those bad nasty pirates.
Weepy, weepy, weepy.
Bullshit.
Okay, just so I’m totally clear on this, I DO think it sucks when second-hand stores have to close, because CDs last a lot longer than records, especially if you don’t rollerskate on ‘em. And people who work at second-hand music stores (which, by the way, still usually sell vinyl!) LOVE music and will happily talk with you about music.
So, those closing up, yeah, that sucks. They’re often small businesses, and I’m very pro-small-business (after all, I have a small business, too).
But the big chains closing up, the big chains finding that people are buying DVDs and not CDs and somehow this is the fault of pirating, and somehow the customers are being bastards and not buying CDs anymore? Weepy, weepy, weepy. On THAT, I call bullshit.
For those of us old enough, here’s a very brief history lesson:
Secondhand record stores had to FIGHT to resell music because they were selling it CHEAP and the labels didn’t like that. The big new-music chains didn’t like that. There were lawsuits. The secondhand stores won. Bully for them.
When CDs started coming out and people started bitching about it, the labels and the big chains told ‘em “No, no, the process to make CDs is CHEAPER than the process to make LPs. Your music will be CHEAPER!” This, of course, was an outright whopper of a lie. A bald-faced mayor-caught-with-his-dick-in-the-cheerleader’s-mouth lie. At the time, LP’s ran about seven bucks and CDs came in around fifteen. TWICE the price! The secondhand stores told us “Look, we still carry vinyl and we love music.” But because people spent fifteen bucks on a CD, they were less ready to part with their CDs, and it took a while for ‘em to get to the secondhand stores.
When movies came out on VHS, they were spendy bastards. A movie typically cost eighty to a hundred bucks to buy. I’m not shitting you! Think of THAT next time you’re browsing through Wal-Mart. Customers just plain didn’t buy ‘em. I mean, c’mon, what the fuck were those idiots thinking? Blank VHS tapes cost a few bucks, so what were we paying for? Then movies started dropping in price. A LOT. You could buy a VHS movie for ten bucks within a year or so. Now, friends of mine advised me that they had heard such tapes damaged your VCR, which of course was pure liquid bullshit. Even if it wasn’t, people BOUGHT ‘em. people bought shitloads of VHS tapes, once they dropped below the magical scorenote threshold. For every one person who was willing to cough up eighty bucks for a copy of Raiders of the Lost Ark (which, by the way, I have watched and rewatched a MILLION times!), there was a hundred or more who were willing to buy it at twenty bucks.
This is important to realize.
Feel free to ask Mom for help with the math on that one.
The same trend continues in DVDs, by the way. Sure, if you feel you have too much money, you can buy fancy boxed sets and other overpriced garbage, but a basic movie sells if it’s under twenty bucks.
And it sells ESPECIALLY well if it’s under ten bucks.
If you don’t believe me, go to Wal-Mart. Manufacturing movies on DVD is quite probably the CHEAPEST way to reproduce a movie EVER. it’s so cheap that you find them in bins for five bucks. They’re so cheap that you find them in the freakin’ DOLLAR STORE.
And they sell.
So.
Back to those folks who looked us in the face and told us that CDs would be cheaper than records, that CD processes were cheap? We KNOW how cheap it is to make CDs. We can do it at home, and, I assure you, we do. However offensive the idea of mixing our own music must seem to the industry, we’re doing it at home. So, if CD technology is so, so, so, so fucking cheap, then why, when I want to buy a CD, are the prices typically just shy of twenty dollars?
Why?
Why are CDs twenty bucks each, but DVDs ten or five? Why would I pay twenty bucks for the soundtrack to The Rocketeer (hey, I’m nuts for soundtracks), when i can buy the movie for $9.99. On DVD. With extras.
Why?
This is why the big box record stores are going out of business. They are going out of business because, unfortunately, they are stuck with a product that everyone KNOWS is cheap to make, cheap to package, and cheap to distribute, yet is priced to tear flesh. The proof is in the aisle right next door. The DVD aisle.
Buy a CD for twenty bucks, or buy the concert DVD of the same exact performance for ten?
This is why CDs aren’t selling. Because, however much they might claim otherwise, people don’t want to be fucked in such a transparent fashion.
But there’s still hope for people who are weeping and gnashing their teeth about how the industry’s a poor victim. Here’s the hope:
Secondhand record stores.
Go buy your music from them. Please.
And talk to them.
And thank them.
(and they still have vinyl!)